Historia De Un Exito Mercadona Las Claves Del Triunfo De Juan Roig Conecta Book PDF, EPUB Download & Read Online Free

Historia de un éxito: Mercadona
Author: Javier Alfonso
Publisher: CONECTA
ISBN: 8416029105
Pages: 192
Year: 2014-04-10
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¿Cómo ha llegado el polémico y admirado Juan Roig a construir el imperio Mercadona? Un libro lleno de enseñanzas, experiencias y estrategias válidas para cualquier tipo de negocio en cualquier sector. «La semilla del fracaso está en el éxito. Si te lo crees, eres más destructible.» Juan Roig Juan Roig es un empresario excepcional que, partiendo de un modesto negocio familiar en Valencia, ha conseguido hacer crecer Mercadona de una forma imparable y plantando cara a sus competidores en un sector dominado por grandes empresas multinacionales. La cadena de supermercados ha sabido adaptar su estrategia a los profundos cambios del entorno con un modelo único de gestión que solo se puede entender conociendo la forma de pensar de Juan Roig, su carácter luchador y su obsesión por la mejora continua. Historia de un éxito: Mercadona no pretende ser un estudio teórico, sino una aproximación a la figura de Juan Roig, su entrada en la compañía y la introducción del modelo de gestión de calidad total que catapultó a la empresa al liderato. Javier Alfonso, profundo conocedor de la empresa, expone cómo Mercadona ha ido ajustando sus estrategias de precio y de producto a las circunstancias del mercado; describe su política distintiva con sus empleados que se basa en la máxima de Juan Roig: primero dar, luego pedir y después, exigir; y analiza la política de Mercadona con sus proveedores.
Start-up Nation
Author: Dan Senor, Saul Singer
Publisher: Twelve
ISBN: 1455503460
Pages: 336
Year: 2011-09-07
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START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Market Your Way to Growth
Author: Philip Kotler, Milton Kotler
Publisher: John Wiley & Sons
ISBN: 1118519647
Pages: 240
Year: 2012-12-18
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
The Sorcerer's Apprentices
Author: Lisa Abend
Publisher: Simon and Schuster
ISBN: 0857201573
Pages: 304
Year: 2011-04-14
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It was, arguably, the most famous restaurant in the world and perhaps one of the most significant and influential ever: the legendary 'el Bulli' in Catalonia, which closed in 2011, attained a near-mythic reputation for culinary wizardry. But what actually went on behind the scenes? What was the daily reality of life in the world's greatest kitchen? The Sorcerer's Apprenticestells first-hand the story of a young chef enrolled in the restaurant's legendary training course. It shows her struggle to adapt, how she and the other apprentices learned to push themselves and the limits of their abilities, how they adjusted to a style of cooking that was creative in the extreme and how they dealt with the pressures of performing at the highest level night after night. In past years stagiares have clashed with the severe demeanour of Oriol Castro, the restaurant's chef de cuisine; others have gone on to work at the restaurant. One was sent home each year, unable to fit into the high-wire act that is the el Bulli kitchen. Complicating things even more, the stagiares lived together in shared apartments, so the events and emotions of their personal lives bled more than usual into the professional. The Sorcerer's Apprenticestells these smaller, more human stories as well. At its heart, The Sorcerer's Apprenticesis a quest: it tells the tale of a handful of aspiring young people who submitted themselves to a grueling challenge in order to be made better by it. It also offers an unprecedented, behind-the-scenes look at the most famous restaurant in the world, through the lens of those who, ultimately, made it work.
The Undercover Economist Strikes Back
Author: Tim Harford
Publisher: Penguin
ISBN: 159463291X
Pages: 272
Year: 2015
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Originally published in 2013 by Little, Brown Book Group.
The Pond
Author: Manuel Zeno Gandía, Kal Wagenheim
Publisher: Markus Wiener Publishers
ISBN: 155876092X
Pages: 216
Year: 1999
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First published in 1894, this was widely acknowledged as the first major novel to emerge from Puerto Rico. The bitter melodrama offers stark contrasts: the beautiful Puerto Rican countryside, a veritable Garden of Eden; yet within it, starved, diseased human beings cling desperately to life.
Species Design
Author: H. R. Giger
ISBN: 1883398193
Pages: 86
Year: 1996-07-05
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Fantasy artist H.R. Giger has turned his creativity to a new movie, Species. The book documents the conception, development and final terrorizing 3D realization of Giger's macabre, otherworldly designs. Included are Giger's original sketches, photos of the film's animatronic puppets and sets, and action stills. 110 photos, 100 in color. 50 line drawings.
Flamenco - All You Wanted to Know
Publisher: Mel Bay Publications
ISBN: 1609744705
Pages: 128
Year: 2011-02-24
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This landmark historical text delivers the goods promised in its title. It does not address flamenco dance whatsoever, focusing instead on flamenco song forms with a special chapter devoted to the role of the guitar. Includes Spanish lyrics for dozens of flamenco songs along with English translations and interpretive notes, a glossary of flamenco terminology, plus a recommended bibliography and discography are also provided. Informal in its demeanor, this carefully researched, insightful book will help you develop a deeper appreciation for the flamboyant art of flamenco.
Iron Curtain
Author: Anne Applebaum
Publisher: Anchor
ISBN: 0385536437
Pages: 608
Year: 2012-10-30
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In the long-awaited follow-up to her Pulitzer Prize-winning Gulag, acclaimed journalist Anne Applebaum delivers a groundbreaking history of how Communism took over Eastern Europe after World War II and transformed in frightening fashion the individuals who came under its sway. At the end of World War II, the Soviet Union to its surprise and delight found itself in control of a huge swath of territory in Eastern Europe. Stalin and his secret police set out to convert a dozen radically different countries to Communism, a completely new political and moral system. In Iron Curtain, Pulitzer Prize-winning journalist Anne Applebaum describes how the Communist regimes of Eastern Europe were created and what daily life was like once they were complete. She draws on newly opened East European archives, interviews, and personal accounts translated for the first time to portray in devastating detail the dilemmas faced by millions of individuals trying to adjust to a way of life that challenged their every belief and took away everything they had accumulated. Today the Soviet Bloc is a lost civilization, one whose cruelty, paranoia, bizarre morality, and strange aesthetics Applebaum captures in the electrifying pages of Iron Curtain.
The Four
Author: Scott Galloway
Publisher: Penguin
ISBN: 0735213658
Pages: 310
Year: 2017
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In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.
The Spanish American Revolutions, 1808-1826
Author: John Lynch
Publisher: W. W. Norton
ISBN: 0393955370
Pages: 448
Year: 1986
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Spanish America was engulfed for nearly two decades in revolutions for independence that were sudden, violent, and universal.
The Clash of Economic Ideas
Author: Lawrence H. White
Publisher: Cambridge University Press
ISBN: 1107012422
Pages: 428
Year: 2012-04-16
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This book places economic debates in their historical context and outlines how economic ideas have influenced swings in policy.
Henry Ford and the Model T Car
Author: Monica Rausch
Publisher: Gareth Stevens Publishing LLLP
ISBN: 0836875001
Pages: 24
Year: 2007-01-12
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Describes the impact of the Ford Model T automobile and the assembly line that built it on the automotive industry and American society, and recounts the life and career of their inventor, Henry Ford.
Western Political Theory in the Face of the Future
Author: John Dunn
Publisher: Cambridge University Press
ISBN: 0521295785
Pages: 120
Year: 1979-05-17
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John Dunn's Western Political Theory in the Face of the Future demonstrates that the major traditions of thought, from which the political values of the modern West have emerged are all, in the light of recent world history, in crucial respects incoherent or flawed. This second edition underlines the drastic changes in the challenges which face the world, in the wake of the Soviet Union's collapse and the end of the Cold War, stressing the ever tighter linking of the global economy with the ecology in which we live, and the problems which this poses for the survival of civilisation.
Author: Gaston Legorburu, Darren McColl
Publisher: John Wiley & Sons
ISBN: 1118871235
Pages: 256
Year: 2014-01-14
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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com