Internet E Comunicazione Politica Strategie Tattiche Esperienze E Prospettive Strategie Tattiche Esperienze E Prospettive Book PDF, EPUB Download & Read Online Free

Internet e comunicazione politica. Strategie, tattiche, esperienze e prospettive
Author: Antonio Palmieri
Publisher: FrancoAngeli
ISBN: 8891746274
Pages: 157
Year: 2016-10-11T00:00:00+02:00
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Fake Revolution
Author: Eros Robba
Publisher: Youcanprint
ISBN: 8827815821
Pages: 102
Year: 2018-05-30
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Le campagne elettorali degli ultimi anni sono accompagnate da un ampio dibattito sulle fake news e sulle logiche del potere al tempo di Internet e dei social networks: è la rivoluzione del fake, sempre più protagonista nell’arena politica dei nostri giorni. Il marketing elettorale e le manipolazioni dell’informazione non sono fenomeni recenti, ma solo con la Rete si è arrivati ad annullare le distanze sul piano dello spazio e delle gerarchie. Il caso di Alex Anderson, finto candidato alla presidenza degli USA nel 2016, è il simbolo di questa nuova stagione politica: il congressman frutto della fantasia di un autore italiano ottiene seguito e consenso perché costruito in maniera credibile. Non è vero, ma verosimile, e questo basta in una società in cui le notizie si susseguono così velocemente da non poter essere verificate con attenzione. L’analisi della campagna elettorale di Anderson è ripercorsa con continui riferimenti storici e presenta un interrogativo di fondo: non è stata altro che una democratica illusione? La tesi di laurea dell’autore, presentata in veste editoriale e arricchita dalla prefazione di Alessandro Nardone – il “vero” Alex Anderson – prova a dare una risposta.
Competition Policy
Author: Massimo Motta
Publisher: Cambridge University Press
ISBN: 0521016916
Pages: 616
Year: 2004-01-12
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The first book offering a systematic treatment of the economics of antitrust or competition policy.
The Cluetrain Manifesto
Author: Rick Levine
Pages: 298
Year: 2011
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Predictive HR Analytics
Author: Martin Edwards, Kirsten Edwards
Publisher: Kogan Page
ISBN: 0749484446
Pages: 472
Year: 2019-03-28
View: 849
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Confidently use predictive analytic and statistical techniques to identify key relationships and trends in HR-related data in order to aid strategic organizational decision making.
Political Communication in Postmodern Democracy
Author: K. Brants, K. Voltmer
Publisher: Springer
ISBN: 0230294782
Pages: 284
Year: 2011-01-05
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This edited collection examines the changing faces of political communication in contemporary democracy. Based on comparative investigations of recent trends in the Netherlands and Great Britain, the essays provide fresh insights and new empirical evidence into the public representation of media-centred politics.
The Network Society
Author: Jan van Dijk
Publisher: SAGE Publications
ISBN: 1446248968
Pages: 326
Year: 2012-05-14
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The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates. This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Connected Marketing
Author: Justin Kirby, Paul Marsden
Publisher: Routledge
ISBN: 1136415645
Pages: 216
Year: 2007-06-07
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown ([email protected] RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Lone Actors – An Emerging Security Threat
Author: A. Richman, Y. Sharan
Publisher: IOS Press
ISBN: 1614995850
Pages: 280
Year: 2015-11-17
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Terrorist attacks perpetrated by lone actors have already occurred in several countries, and this phenomenon is emerging as a threat to the security of both NATO members and other countries worldwide. In this context, a lone actor, or 'lone wolf’, is someone who individually prepares or commits violent acts in support of an ideology, group or movement, but who is acting outside of the command structure and without the assistance of any group. Up to now, these individual acts have been seen as almost impossible to forecast, but it is nevertheless important to develop a responsible security policy which takes them into account and incorporates planning for counteraction, prevention and response. This book presents papers, written by leading experts in the field, which reflect the subjects presented at the workshop 'Loan Actors – An Emerging Security Threat', part of the NATO Science for Peace and Security Programme, held in Jerusalem in November 2014. The papers are divided into five sections: the threat of lone actor terrorism; case studies; countering and responding to the threat; legal and ethical aspects; and foresight and policy aspects. The insights, information and recommendations shared in this book will be of interest to all those involved in developing a more efficient response policy to this emerging threat.
Positioning: The Battle for Your Mind
Author: Al Ries, Jack Trout
Publisher: McGraw Hill Professional
ISBN: 0071705872
Pages: 213
Year: 2001-01-03
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
New State
Author: Mary Parker Follett
Publisher: Penn State Press
ISBN: 0271043121
Pages: 448
Year: 1998-08-01
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Having organized neighborhood discussion groups before World War I, Follett traces the dynamics she noticed in these forums and develops some core concepts useful for those working on questions of public deliberation today. She also shows how deliberation informs debates that raged in political theory during her own era. She discusses the works of pluralists (Harold Laski), idealists (T. H. Green and Bernard Bosanquet), and pragmatists (William James) and makes important arguments about the relationship between socialism and democracy. Her work is marked by rigorous thinking about the implications of democratic principles as they relate to political and socioeconomic organization. This book articulates the formation of a &“new state&” growing out of the local activities of citizens and renews the American idea of &"federalism&" in order to balance local activities and national purposes. By doing this, Follett leaves us with a pathbreaking work that demands more attention today. With preliminary essays by Benjamin Barber and Jane Mansbridge, plus a historical introduction provided by Kevin Mattson, this reissued edition will be of use to scholars and activists who are currently working on issues of democratic participation, civic education, and public deliberation.
Successful Direct Marketing Methods
Author: Bob Stone, Ron Jacobs
Publisher: McGraw Hill Professional
ISBN: 0071784136
Pages: 592
Year: 2007-12-05
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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.
Business Across Cultures
Author: Fons Trompenaars, Peter Woolliams
Publisher: John Wiley & Sons
ISBN: 1841125911
Pages: 368
Year: 2004-05-14
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Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Young Citizens and New Media
Author: Peter Dahlgren
Publisher: Routledge
ISBN: 1134156286
Pages: 272
Year: 2013-10-11
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This book integrates four distinct topics: young people, citizenship, new media, and learning processes. When taken together, these four topics merge to define an arena of social and research attention that has become compelling in recent years. The general international concern expressed of declining democratic engagement and the role of citizenship today becomes all the more acute when it turns to younger people. At the same time, there is growing attention being paid to the potential of new media – especially internet and mobile telephony – to play a role in facilitating newer forms of political participation. It is clear that many of the present manifestations of ‘new politics’ in the extra parliamentarian domain, not only make sophisticated use of such media, but are indeed highly dependent on them. With an impressive array of contributors, this book will appeal to those interested in a number of spheres, including media and cultural studies, political science, pedagogy, and sociology.
Author: Carolyn Wyman
Publisher: Mariner Books
Pages: 146
Year: 2001-10-03
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The author of Spam: A Biography offers a close-up look at the history of this popular fruit-flavored dessert, describing its marketing and sales strategies, detailing such offbeat uses for the product as JELL-O shots and JELL-O wrestling, and present a variety of common and unusual recipes. Original. 60,000 first printing.